Typical improvements we make
These are representative examples of the kinds of improvements we deliver. Each scenario reflects common patterns we see across UK businesses in different industries.
Note: These are typical improvement scenarios, not specific client case studies. Scores and metrics represent the kinds of changes businesses typically see after working with us.
Regional Accounting Firm
The Problem
Outdated website built in 2018. No mobile responsiveness, stock photos everywhere, and copy that read like a brochure from the 1990s. The firm was credible but looked amateur online.
What We Improved
- Full responsive redesign with modern, professional aesthetic
- Rewrote all service pages with clear, benefit-focused copy
- Added team photography guidelines and professional headshots
- Implemented proper contact forms with service-specific routing
- Added schema markup for local SEO visibility
Typical Results
Electrical Contractor
The Problem
DIY website built on a page builder with no clear service areas, no calls to action, and buried contact information. Competitors with worse service quality were ranking higher.
What We Improved
- Clean single-page design with prominent phone number and form
- Service area pages targeting specific locations
- Added accreditation badges and insurance verification
- Google Business Profile optimisation
- Speed optimisation — removed bloated page builder code
Typical Results
Specialist Recruitment Agency
The Problem
Template website that looked identical to dozens of competitors. No personality, no clear positioning, and job listings that were difficult to find and navigate.
What We Improved
- Custom design reflecting their specialist niche and brand personality
- Streamlined job listing pages with filtering and search
- Candidate and client journeys separated with clear CTAs
- Content strategy for sector-specific insight articles
- Integration with their applicant tracking system
Typical Results
Private Dental Practice
The Problem
Functional but forgettable website. Patients could not easily book appointments, treatment pages lacked detail, and the site did not convey the premium service the practice actually provided.
What We Improved
- Premium redesign reflecting the quality of the practice
- Detailed treatment pages with clear pricing guidance
- Online booking integration with appointment system
- Patient testimonial framework (GDPR-compliant)
- Local SEO improvements for "dentist near me" searches
Typical Results
Management Consultancy
The Problem
Website heavy on corporate jargon and light on substance. Visitors could not understand what the firm actually did or who it was for. No case studies, no clear service descriptions.
What We Improved
- Complete content restructure with plain-English copy
- Service pages rewritten around client problems, not internal capabilities
- Case study framework with measurable outcomes
- Thought leadership blog with SEO-optimised content plan
- Conversion tracking and lead scoring setup
Typical Results
See yourself in these examples?
If any of these scenarios sound familiar, we can probably help. Submit a review request and find out.